KTDRR’s 2020 Virtual Knowledge Translation Conference: Social Media Strategies for Knowledge Translation

Oct. 26, 28 and 30, 2020
1:00 p.m. to 5:00 p.m. Eastern Time

The theme of the 2020 Center on Knowledge Translation for Disability and Rehabilitation Research (KTDRR Center) conference is “Social Media Strategies for Knowledge Translation.” We will use the Zoom videoconferencing platform. Throughout the conference, presenters will address key questions relevant to researchers and product developers: How can social media help me understand what people need or what they want to know from my work? How can it be used as a tool to involve individuals and organizations as I plan a project and get it up and running? The conference will include discussions about using social media to recruit research participants and ensure ongoing stakeholder engagement. Examples of projects that have used social media to disseminate and promote use and adoption of research-based information will be described. Throughout the conference, careful attention will be paid to ensuring that these social media strategies are accessible to people with disabilities.

Participants will be able to view and ask questions through the event’s virtual conference platform. #KTDRR20 will take place from 1:00 p.m. to 5:00 p.m. Eastern Time on October 26, 28, and 30, 2020. Daily themes are as follows:

  • Monday, October 26, 2020: Start With the End in Mind: Using Social Media to Design Outcomes
  • Wednesday, October 28, 2020: Meet Them Where They’re at: Using Social Media for Subject Recruitment and Stakeholder Engagement
  • Friday, October 30, 2020: Making a Difference With Social Media

Registration is free and open to the public (registration will close at 11:59 p.m. Eastern Time on Friday, October 23, 2020). Participants will listen to the conference using their computer/tablet speakers and will interact through the chat box. Each day, we will conduct live polls and interactive discussions with volunteer reactors after each presentation. CART (communication access real-time translation) and other accessibility options will be available.

Follow us on Twitter: #KTDRR20  


Monday, October 26, 2020: Start With the End in Mind: Using Social Media to Design Outcomes
Time (Eastern) Session Presenter(s)
1:00–1:05 p.m. Overview and Welcome KTDRR staff
1:05–1:20 p.m. NIDILRR (National Institute on Disability, Independent Living, and Rehabilitation Research) Update and Perspectives on KT Kristi Hill and Pimjai Sudsawad, NIDILRR
1:20–2:20 p.m. How to Utilize Crowdsourcing and Social Media Tools to Engage Stakeholders

Join this session to hear from the team responsible for deploying and supporting the ePolicyWorks online dialogues of the U.S. Department of Labor’s Office of Disability Employment Policy. Effective policymaking is collaborative policymaking, and ODEP has established effective ways to leverage emerging technologies to foster real-time collaboration and engage stakeholders around key disability employment issues to inform new policies and reform existing ones.

Attendees will learn how the team has successfully integrated the use of emerging tools—from crowdsourcing platforms to social media tools—for idea generation and to gather input from a variety of key constituency groups, including federal partners, state and local governments, businesses and industry groups, provider and advocacy associations, and the general public. Over the course of more than 5 years and 50 online dialogues, the ePolicyWorks team has fine-tuned a process for collecting, analyzing, and applying key discoveries that other federal agencies and organizations can emulate. By taking a proactive, collaborative approach to engage targeted stakeholders, the team has learned valuable tips for working quickly, efficiently, and effectively with the public for a mutually beneficial and rewarding experience, even through the disruption of the COVID-19 pandemic.

During this session:

  1. Find out how emerging technologies are being used in the federal government to engage stakeholders, inform policy and programs, and improve communications.
  2. Learn about best practices to quickly generate interest from the public, to effectively moderate ongoing discussions, and to identify promising ideas and comments in real time in order to inform federal agency leadership and others, and to support swiftly moving public policy discussions.
  3. Review the ways in which data are collected through crowdsourcing and social media, analyzed to identify ideas and feedback, and integrated into policymaking activities.
Katia Albanese and Hope Adler, Concepts Communication
2:20–2:50 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
2:50–3:20 p.m. Break  
3:20–4:20 p.m. Use of Social Media Platforms for More Inclusive and Accessible Research and Programs

This presentation focuses on ways to use social media to create a community of stakeholders around an area of research or interest. The presenters will discuss strategies that can be used across the research and knowledge translational continuum and will share tips on ways to manage a social media presence. They will highlight strategies for making social media messaging accessible and evaluating social media use.

Christina Bard and Chithra Adams University of Kentucky, Human Development Institute
4:20–4:50 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
4:50–5:00 p.m. Wrap-Up KTDRR staff

Wednesday, October 28, 2020: Meet Them Where They’re At: Using Social Media for Subject Recruitment and Stakeholder Engagement
Time (Eastern) Session Presenter(s)
1:00–1:05 p.m. Overview and Welcome KTDRR staff
1:05–1:35 p.m. Social Media in Research: Navigating Ethical Issues

Social media holds great promise as a research recruitment and engagement tool. However, with opportunity comes challenge. In this session, the presenter will identify ethical and regulatory issues concerning the use of social media in research, including privacy risks and risks to scientific integrity. He will then propose a framework and offer guidance that can help researchers and institutional review boards navigate social media with confidence.

Luke Gelinas, Advarra
1:35–1:45 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
1:45–2:40 p.m. Making Your Messages Stick: Thinking Differently About Communication Online

Traditionally, scientific knowledge has been locked away in professional journals because researchers have not been trained to communicate effectively with audiences beyond their peers. Communicating in peer-reviewed journals or technical reports is an important part of science. If you want your work to be relevant to nonscientific audiences—including journalists, policymakers, practitioners, parents, or others—it is essential to think differently about how you communicate. In this session, science communication experts from COMPASS will discuss strategies for developing a relevant, engaging message and ways to use social media to reach your audiences.

Heather Mannix, COMPASS
2:40–3:05 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
3:05 - 3:35 p.m. Break  
3:35–4:30 p.m. Social Media: Recruiting, Listening, and Disseminating Knowledge

The presenters will demonstrate strategies for using social media (Facebook and Twitter) to successfully engage people with disabilities. They will review strategies they have used to increase end-user engagement with social media, dissemination, and advisory boards.

This session will cover use of social media for the following purposes:

  • To recruit new advisory board members
  • As a “listening” tool to identify new areas of potential research and content development
  • As a dissemination tool for your completed products, by partnering with your advisory board members and expanding your reach through their influence

The Transitions to Adulthood Center for Research (TACR) focuses on improving the educational and employment outcomes of youth and young adults (ages 14–30) with serious mental health conditions. TACR develops research studies to identify solutions that can be implemented to provide better outcomes for youth and young adults. As part of the creation and development of its research and dissemination, TACR utilizes a youth advisory board and a family advisory board to add the voices of those with lived experience to its research projects. They work in partnership with individuals with lived mental health experience, their families, and the agencies that serve them to ensure that their voices are infused in all the work that TACR does. Strategic approaches that capitalize on TACR’s active social media presence enhances this partnership.

Jean Wnuk and Dylan James St. Germaine, University of Massachusetts Medical School
4:30–4:55 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
4:55–5:00 p.m. Wrap-Up KTDRR staff

Friday, October 30, 2020: Making a Difference With Social Media
Time (Eastern) Session Presenter(s)
1:00–1:05 p.m. Overview and Welcome KTDRR staff
1:05–2:05 p.m. Using Facebook to Impact the Knowledge of Evidence-Based Employment Practices by Individuals With Traumatic Brain Injury

Individuals with traumatic brain injury (TBI) experience challenges securing and maintaining employment post-injury. Although vocational rehabilitation is one option for providing individuals with TBI support and services that can lead to successful employment outcomes, information about these services can be difficult and confusing to navigate. In this session, the presenter will discuss the findings from a study that compared use of a secret Facebook group to an email news email blast to provide information on employment to individuals with TBI.

Using a randomized, pre/post-test control group design study, 60 individuals with TBI were recruited through clubhouse programs and national support groups for individuals with TBI. Participants were randomly assigned to one of the two groups for a 3-month period. The control group received the information via participation in a secret Facebook group, and the comparison group received information through an e-news email blast. Findings from the study will be discussed, including suggestions and recommendations for future research.

Katherine Inge, Virginia Commonwealth University, Rehabilitation Research and Training Center
2:05–2:35 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
2:35–3:05 p.m. Break  
3:05–4:05 p.m. Strategies for Creating an Effective Social Media Communications Campaign and Increasing Visibility

Social media offers a wealth of opportunities to help organizations and individuals communicate their work at very little cost in time and money. Maximizing social media’s potential can be problematic because of a combination of organizational barriers and fears. These may include ensuring that audiences see your content and that it is eye catching and informative, in addition to planning ahead with limited resources and ensuring that your reputation is maintained. Tools such as Twitter and YouTube can provide quick and simple ways to disseminate your work if you find your voice, your audience, and the time to create content, but you also need to consider how you make it stand out.

In this session, the presenter will demystify some of the barriers that may have made you made you apprehensive about using social media to communicate your work and expertise. He will share strategies for making the most of some of the creative tools that can be employed to produce attractive social media content, create a strategy going forward, and avoid common pitfalls of social media.

Andy Tattersall, The School of Health and Related Research (ScHARR), University of Scheffield
4:05–4:35 p.m. Panel: Reactors recruited from registrants
Q & A moderated by KTDRR staff
KTDRR staff
4:35–5:00 p.m. Conference Synthesis, Wrap-Up, Looking Ahead to 2021, and Evaluation Kathleen Murphy