How to Use Social Media to Enhance Research Impact: Step-by-Step Strategy to Grow Your Online Influence and Make a Bigger Impact
About the Webcast
Tinu Abayomi Paul and Kami Huyse share and describe resources that can help build a robust following on social media for research findings, including members of the disability community. Our presenters offer attendees a 5-step approach to identify the ideal audience for your content, develop your voice on social media, how to know when your strategy is successful, taking the first step, and improving your practice once established.
The webcast was split into two parts.
Part 1 covered Steps 1 and 2:
How to Build an Online Community and How to Develop Your Voice on Social Media.
Part 2 covered Steps 3, 4, and 5:
How to Define Success, How to Get Results, and Social Media Practices.
View the Archive
These webcasts originally aired on November 11 and 18, 2020. The archives are available on YouTube at these links:
Part 1: https://www.youtube.com/watch?v=EQl731LF-Jo
Part 2: https://www.youtube.com/watch?v=S1hHrAfJrgY
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Download a 508-compliant PDF copy of the slides used during the session:
- Slides 1-9 cover Part 1: Steps 1 and 2 – How to Build and Online Community, and How to Develop Your Voice on Social Media.
- Slides 10-25 cover Part 2: Steps 3, 4, and 5 – How to Define Success, How to Get Results, and Social Media Practices.
- Download a 508-compliant PDF copy of the Social Media Platform Worksheet
- Download a 508-compliant PDF copy of Social Media Tools for Researchers
- Transcript of Part 1 video (MS Word™ DOCX – 184 kb)
- Transcript of Part 2 video (MS Word™ DOCX – 222 kb)
Evaluation: Please fill out the brief evaluation after viewing the webcast. There are no pre-approved CRC-CEUs for this webcast.
About the Presenters
Tinu Abayomi-Paul is a writer, disability advocate, a Black Women's rights activist, and the founder of #EverywhereAccessible. She maintains a comprehensive list of Twitter chats and patient-facing hashtags to help the disabled and chronically ill community easily find resources and each other. She is also a member of the Global Healthy Living Foundation's COVID-19 Patient Leadership Council Board, and of the Advisory Board to the Women Who Tech, the largest network of women-led startups, investors, and allies working to increase diversity and funding in tech.
Kami Watson Huyse, APR, is a national leader on social media strategy. A 26-year-veteran of public relations, she speaks at social media events and conferences all over the country. Her work in social media has earned her two Society for New Communications Research Social Media awards and the Gold Quill of Excellence Award from the International Association of Business Communicators (IABC). She shares the strategies, techniques, and tools that communicators need to connect with their online community and drive results using social media. She is the CEO of Zoetica, a social media marketing agency that works with brands, and is the founder of Smart Social Secrets, which conducts social media training and courses. She also leads the Houston SocialMedia Breakfast, a free monthly meetup, and livestream of over 100 communicators, featuring topics that communicators can use to engage in social media more effectively.
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