Social Media: How to Use Data and Analytics

About the Webcast

The NIDILRR-funded Center on Knowledge Translation for Disability and Rehabilitation Research (KTDRR) and the Center on Knowledge Translation for Employment Research (CeKTER) jointly hosted this free webcast with presentations from the National Rehabilitation Information Center (NARIC) and the National Library of Medicine (NLM) at NIH.

This webcast focused on using data and analytics for understanding and enhancing the impact of your social media activities. Jessica Chaiken and Marta Garcia from NARIC discusses measures and current analytics used in Social Media and how NARIC has utilized them to make decisions about outreach. In addition, Adam Korengold from the NLM shares his perspective on the process of using Social Media Analytics.

View the Archive

  1. This webcast aired live via the Zoom platform on November 16, 2022. The archive is available on YouTube at this link: You do not need a YouTube account to view the webcast. Closed captioning is available.

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  3. Presentation Materials: Download the 508-compliant PowerPoint presentation: webcast_social_media_analytics.pptx (3.3 MB)

    And check out our first KT Tip Sheet, offering links to helpful resources described in this webcast.

  4. Download a transcript of the video

    • Download a PDF transcript of the video (PDF - 138 KB)

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About the Presenters

Adam Korengold

Adam Korengold is an Analytics Lead at the U.S. National Library of Medicine, one of 27 institutes of the National Institutes of Health in Bethesda, Maryland. NLM is the nation’s leading medical library, and makes dozens of databases, information portals, and other medical and health resources available to clinicians, researchers, and the general public. He leads NLM’s efforts to manage digital analytics and customer experience research to ensure that NLM provides credible and actionable information to the people it serves. Adam is also an adjunct professor in the Data Analytics and Visualization graduate program of the Maryland Institute College of Art in Baltimore, Maryland. He is also a member of the Society for American Baseball Research and the Data Visualization Society.

Jessica Chaiken

Jessica Chaiken has been a part of the NARIC team since 1996, her first job after completing an MS in ASL Linguistics from Gallaudet University. She’s led the library’s media, public education, and information services, and initiated many of the digital products and services available today through NARIC’s website and social media. After 15 years as an accidental librarian, she got her MLIS from Drexel University. When she’s not repping the NIDILRR community, she spends her time singing with the Capitol Hill Chorale and Vox Pulchra and coming up with interesting cocktails to share with her mom and her husband Dan Wendling (who also worked at NARIC and might be responsible for some of the cool stuff you see at

Marta Garcia

Marta Garcia joined NARIC in 2010 and brings a strong background in recreational therapy for both pediatric and geriatric populations. Marta is a Certified Information and Media Specialist and provides information services in English and Spanish. They also translate all original material from NARIC. As the current Bi-lingual Information/Media Specialist for NARIC – Marta provides direct support for clients by providing services in two languages. They are the lead in all Spanish language aspects of NARIC’s work and is the lead in all aspects of the language translation process. They have been an integral asset in the creation of the Spanish language NARIC website and social media. Marta utilizes many applications of the Microsoft Office suite, including Word, Excel, and Project, to analyze and translate NARIC documents and documentation and she ensures that all tasks are delivered ahead of time and within the scope and compliance with the goals and objectives of NARIC. Marta has developed training manuals, led in-service sessions, and is the lead for NARIC’s Spotlight podcast. They have over twenty-five years of experience in various fields of expertise that include information and referral services, customer service, recreation therapy, administration of medical paperwork, management, administrative support, language translation, planning and implementation of projects, volunteer recruitment, and budget analysis. Marta is very familiar with federal regulations relating to skilled nursing/assisted living/nursing homes and has worked with federal/state agencies during facility surveys.